Lectures and Seminars

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Instructors: Katharina Oster
Shortname: 06.843.0022
Course No.: 06.843.0022
Course Type: Übung

Requirements / organisational issues

This course is the final part of the module "Communication and Media". You should have successfully completed at least the course "Text Reception and Production".

Anwesenheitspflicht

Attendance is mandatory on

24 April 2025
15 May 2025
12 June 2025
10 July 2025

Digital teaching

The course will be in person only.

How do companies communicate? Which text types occur in which contexts? How do we write texts for different target groups? What do we have to pay attention to if our texts are to be translated at some later stage?
In this practice course, we will examine these issues not only theoretically, rather, we will put them into practice. In this practice course, we address the following issues:

Tailoring texts fit for those who matter
Tailoring texts fit for later translation
Corporate Language and Corporate Identity
Internationalization of documents in various formats
Optimizing intelligibility of written texts
Controlled languages, style guides, editorial guides
Artificial Intelligence

The module exam consists of a portfolio of homework on all the above, each of which is assessed individually. All these grades together form your module grade.

Dates