Lectures and Seminars

 

List of lectures and seminars offered by the Tra&Co Team

 

HS Reading Magazine Readers

Prof. Dr. Silvia Hansen-Schirra; Anke Tardel

Shortname: 06.008.0518
Course No.: 06.008.0518

Contents

While all magazines, print and online, rely on readership for their mere existence, there are huge differences as to how periodicals cater to potential audiences and strive to build loyal groups of readers. Readers might engage with magazines in a multitude of ways, studying them closely, leafing through them, or concentrating on particular articles, drawn in by topic, visualization, or typographical design. The aim of this interdisciplinary, research-oriented course is to review and develop possible ways of how to study the relationship between magazines and their readers. Next to a close analysis of individual periodicals, we will look at approaches which emerged in current literacy research such as affect and multimodal theories, social semiotics, and reading development theories. We will also reconsider methods from literary and cultural studies (reader-response criticism and reception theories) as well as language and communication studies. Moreover, using eye-tracking, we will record and examine reading strategies based on empirical data. Gaze paths and heat maps will reveal typical reading patterns, magazine-based reading styles and reader-specific behavior.

 

Suggested introductory readings can be found under the following links:

 

http://www.textjournal.com.au/speciss/issue25/LeMasurier.pdf

 

https://www.researchgate.net/publication/309731370_Testing_magazine_design_with_eye-tracking_technology/download

 

Dates:

Date (Day of the week)TimeLocation
10/23/2019 (Wednesday)10.00 to 14.00N.106 Stufenhörsaal
8512 - FAS Hörsaalgebäude
11/27/2019 (Wednesday)10.00 to 14.00N.106 Stufenhörsaal
8512 - FAS Hörsaalgebäude
01/15/2020 (Wednesday)10.00 to 14.00N.106 Stufenhörsaal
8512 - FAS Hörsaalgebäude

Semester: WiSe 2019/20