Lectures and Seminars

Advanced Research Seminar I: Reading Magazine Readers (BLOCKSEMINAR Germersheim)

Instructors: Prof. Dr. Silvia Hansen-Schirra; Univ.-Prof. Dr. Oliver Scheiding
Shortname: 05.866.532
Course No.: 05.866.532
Course Type: Hauptseminar

Requirements / organisational issues

 

Common seminar en bloc together with FB 06 (Proffs. Ernst, American Stjudies and Hansen Schirra, Linguistics)


Venue: Johannes Gutenberg University at  Germersheim:

23.10., 27.11.2019 and 15.01.2020 – jeweils 4-stündig (Campus-Mainz students will get group tickets for travelling to Germersheim and back to Mainz).

 

Contents

While all magazines, print and online, rely on readership for their mere existence, there are huge differences as to how periodicals cater to potential audiences and strive to build loyal groups of readers. Readers might engage with magazines in a multitude of ways, studying them closely, leafing through them, or concentrating on particular articles, drawn in by topic, visualization, or typographical design. The aim of this interdisciplinary, research-oriented course is to review and develop possible ways of how to study the relationship between magazines and their readers. Next to a close analysis of individual periodicals, we will look at approaches which emerged in current literacy research such as affect and multimodal theories, social semiotics, and reading development theories. We will also reconsider methods from literary and cultural studies (reader-response criticism and reception theories) as well as language and communication studies. Moreover, using eye-tracking, we will record and examine reading strategies based on empirical data. Gaze paths and heat maps will reveal typical reading patterns, magazine-based reading styles and reader-specific behavior.

Suggested introductory readings can be found under the following links:

 

http://www.textjournal.com.au/speciss/issue25/LeMasurier.pdf

 

https://www.researchgate.net/publication/309731370_Testing_magazine_design_with_eye-tracking_technology/download

Additional information

Texte are put on ILIAS


https://ilias.uni-mainz.de/goto.php?target=crs_678872&client_id=JOGU

Dates

Date (Day of the week)	Time	Location
10/23/2019 (Wednesday)	10:00 - 14:00	Das Seminar findet in Germersheim statt.
11/27/2019 (Wednesday)	10:00 - 14:00	Das Seminar findet in Germersheim statt.
01/15/2020 (Wednesday)	10:00 - 14:00	Das Seminar findet in Germersheim statt.